Thursday, June 26, 2008

Julie Goodnight's Award-winning Horse Master TV Show Offers Affordable Advertising Options

For Immediate Release



Contact: Goodnight Training Stables, Inc.
Heidi Nyland, Marketing Director
press@juliegoodnight.com
Phone: 800-225-8827

Julie Goodnight’s Award-winning Horse Master TV Show Offers Affordable Advertising Options

Poncha Springs, CO: June 26, 2008: Interested in advertising during an RFD-TV show? If you think television advertising is too expensive for your company, think again. Julie Goodnight offers special advertising packages to help small business owners market products during the award-winning Horse Master show. Advertising packages start at just $500 a month and allow you to reach hundreds of thousands of viewers. Contact 800-225-8827 or horsemaster@juliegoodnight.com today to find out how your company can enter the multi-media age for less than the cost of a print ad.
Let your company make its television debut by advertising within this award-winning program with targeted horse-enthusiast viewers. Goodnight’s crew can help you tape commercials and find qualified and dependable video editors—or opt for your logo and contact information to be shown without investing in commercial production. This is a great way to get started! Ask about short commercials and product placement opportunities to help your product be seen during the show. Additional sponsorship options including Goodnight’s endorsement are also available. See the attached “Affordable Advertising Options” for specific options or ask for a sponsorship kit.
Horse Master with Julie Goodnight stands out by telling a horse and rider’s story in every episode. After hearing that a horse and rider aren’t meeting their goals, Goodnight evaluates the situation then works with the pair. By the end of each episode, viewers get to know the horse and owner, learn new horsemanship skills, and see the team’s dramatic improvement. Goodnight leads viewers through the entire process while clearly explaining what’s gone wrong and what can be done to solve the problem. Whether you want to learn to work as a team with your own horse or you’re simply interested in horses, tune in to see horse training in a fun-to-watch form.


Horse Master and Julie Goodnight are sponsored by:
Nutramax, http://www.nutramaxlabs.com/products/animal/cosequin/cosequineHorses.asp <http://www.nutramaxlabs.com/products/animal/cosequin/cosequineHorses.asp>
Circle Y Saddles, http://www.circley.com <http://www.circley.com>


Affordable Advertising Options

Thank you for your interest in advertising on Horse Master with Julie Goodnight! We have an affordable option to help your product and company be seen on TV. Horse Master airs three times a week 52 weeks a year and boasts approximately 125,000 viewers each week. That’s approximately 500,000 views of your commercial or company contact and logo each month! And that’s many more impressions than you’ll receive with most any horse magazine in a printed ad, at a fraction of the cost.

PRODUCT PLACEMENT $250 per episode (as approved and selected by the show producer and scheduled before a shoot—six episode minimum)

  • Your product is seen or used within a Horse Master episode
  • Viewers see your contact information (company name, web site and phone number) in the rolling credits and know how to find the products viewed during the show

CONTACT BILLBOARD $500 per month (2 month minimum)
¨ Your contact information (name, web site URL, phone number), logo and still product photo is seen for five seconds during a Horse Master commercial break. You provide a high-resolution photo and company logo—no other production costs!
¨ You receive a link from the popular horsemaster.tv episode page for each episode your advertisement airs. This is the same page where site viewers go to preview clips of the show and find Julie’s valuable articles that accompany each episode.
¨ Buy in bulk! If you commit to a six-month contract, reduce your cost by 10%

EXTENDED CONTACT BILLBOARD $750 per month (2 month minimum)
¨ Your contact information (name, web site URL, phone number), logo and two still product photos are seen for ten seconds during a Horse Master commercial break. You provide a high-resolution photo and company logo—no other production costs!
¨ You receive a link from the popular horsemaster.tv episode page for each episode your advertisement airs. This is the same page where site viewers go to preview clips of the show and find Julie’s valuable articles that accompany each episode.
¨ Buy in bulk! If you commit to a six-month contract, reduce your cost by 10%

SHOW ADVERTISER $1,000/mo (2 month minimum)
  • One 30-second commercial per episode—you provide edited and ready commercial (3 impressions per week, ~12 impressions per month).
  • You receive a link from the popular horsemaster.tv episode page for each episode your advertisement airs. This is the same page where site viewers go to preview clips of the show and find Julie’s valuable articles that accompany each episode.
  • Buy in bulk! If you commit to a one-year contract, reduce your cost by 10%

ADDITIONAL SPONSORSHIP OPTIONS ARE AVAILABLE. ASK HEIDI NYLAND@JULIEGOODNIGHT.COM FOR A SPONSORSHIP KIT FOR PACKAGES INCLUDING JULIE’S ENDORSEMENT, TRADE SHOW BENEFITS, ETC.

Questions? Ideas? Need more information? Contact Heidi Nyland, Producer/ Marketing Director at 303-903-1349, heidi@juliegoodnight.com

Monday, June 23, 2008

Julie Goodnight's Horse Master TV Show wins Telly Award, Announces Advertising Availability for 2009 Shows

For Immediate Release
Contact: Goodnight Training Stables, Inc.
Heidi Nyland
press@juliegoodnight.com
Phone: 303-903-1349

High resolution photo available by e-mailing: heidi@juliegoodnight.com

Julie Goodnight’s Horse Master TV Show wins Telly Award, Announces Advertising Availability for 2009 Shows
Poncha Springs, CO -- (June 23, 2008) Horse Master with Julie Goodnight—in an episode featuring Nashville artist Templeton Thompson—wins a 2008 Telly Award. Goodnight’s show, starring Goodnight, produced and directed by Heidi Nyland, and edited by Bo Roberts of HorseCity.com, was one of over 14,000 entries from all 50 states and around the world. Less than 25 percent of entrants earn an award. This award marks the second win for Horse Master during its premiere year airing on RFD-TV (watch on Dish channel 9398 or 231 or Direct TV channel 379 every Wednesday at 5:30 EST). Horse Master with Julie Goodnight was awarded an Aegis Film Production Award in the spring.

The winning episode, “A Bit of Nashville,” was taped at the Florida Carriage Museum and Resort (www.fcmr.org) in Weirsdale, Florida. It features Goodnight teaching Thompson’s (www.templetonthompson.com) horse to accept a curb bit so the singer can ride with one hand and hold a microphone. Watch the show as it airs for the first time June 25, and June 29, 2008. Learn more about each episode as Goodnight discusses “behind-the-scenes” details and see Youtube.com clips from the episodes on her blog: http://juliegoodnightontheroad.blogspot.com/

More shows from the Florida shoot air throughout July, 2008: July 2, 2008, The Horse Master teaches a young barrel racer to stop without pulling; July 9, 2008, The Horse Master helps an Arabian mare calm down before being trained to accept a saddle; July 16, 2008, The Horse Master teaches a rescued horse to accept a bit for the first time; July 23, 2008, The Horse Master helps a western pleasure rider achieve a naturally-low headset. Visit http://www.horsemaster.tv <http://www.horsemaster.tv> for more information on each episode.

Horse Master with Julie Goodnight stands out by telling a horse and rider’s story in every episode. After hearing that a horse and rider aren’t meeting their goals, Goodnight evaluates the situation then works with the pair. By the end of each episode, viewers get to know the horse and owner, learn new horsemanship skills and see the team’s dramatic improvement. Goodnight leads viewers through the entire process while clearly explaining what’s gone wrong and what can be done to solve the problem. Whether you want to learn to work as a team with your own horse or you’re simply interested in horses, tune in to see horse training in a fun-to-watch form.
About the Telly Awards:Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Fellow award winners include production companies working for the nationally and internationally known Miami Dolphins, NBC Universal, PGA TOUR Productions, Steve & Barry's, and The Disneyland Resort.

Interested in advertising during the RFD-TV show?
Limited commercial advertising space is available during Goodnight’s show. Let your company make its television debut by advertising within this award-winning program with targeted horse-enthusiast viewers. Contact heidi@juliegoodnight.com for affordable advertising rates. Goodnight’s crew can help you tape your commercials and work with you to find qualified and dependable video editors. Worried about making the switch from print to television advertising? Ask about 10-second commercials and product placement opportunities to help your product be seen during the show.

More about Goodnight:You know Goodnight as The Horse Master on her new RFD-TV television show. Through her varied background—riding and training horses in dressage, jumping, racing, reining, colt-starting, versatility ranch work, and wilderness riding—Julie has discovered the underlying principles important to any type of riding. She communicates clearly with horses and riders in any discipline and at any level. Julie travels coast-to-coast—and beyond—throughout much of the year to help horses and riders at horse expos, conferences, clinics, and while taping her television “makeover” show. Julie has been featured in the top equestrian publications, including Western Horseman, Horse & Rider, Equus, Perfect Horse, The Trail Rider and America’s Horse. Her syndicated columns appear in over 15 regional publications throughout North America. Her interactive websites, juliegoodnight.com and horsemaster.tv reach an even wider audience. Julie is also the International Spokesperson for the Certified Horsemanship Association—known as CHA. She resides near Salida, Colorado, at her private horse ranch with her husband, Rich Moorhead, the CEO of Monarch Mountain Ski Area.

Visit http://www.juliegoodnight.com <http://www.juliegoodnight.com> and http://www.horsemaster.tv <http://www.horsemaster.tv> for more information about the show, or to shop at Goodnight’s online store—stocked with DVDs, training supplies and logo wear. Media: Sign up for Goodnight’s press release list and free Tip of the Month column at http://juliegoodnight.com/newsroom.html <http://juliegoodnight.com/newsroom.html>

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