Julie Goodnight's Award-winning Horse Master TV Show Offers Affordable Advertising Options

For Immediate Release



Contact: Goodnight Training Stables, Inc.
Heidi Nyland, Marketing Director
press@juliegoodnight.com
Phone: 800-225-8827

Julie Goodnight’s Award-winning Horse Master TV Show Offers Affordable Advertising Options

Poncha Springs, CO: June 26, 2008: Interested in advertising during an RFD-TV show? If you think television advertising is too expensive for your company, think again. Julie Goodnight offers special advertising packages to help small business owners market products during the award-winning Horse Master show. Advertising packages start at just $500 a month and allow you to reach hundreds of thousands of viewers. Contact 800-225-8827 or horsemaster@juliegoodnight.com today to find out how your company can enter the multi-media age for less than the cost of a print ad.
Let your company make its television debut by advertising within this award-winning program with targeted horse-enthusiast viewers. Goodnight’s crew can help you tape commercials and find qualified and dependable video editors—or opt for your logo and contact information to be shown without investing in commercial production. This is a great way to get started! Ask about short commercials and product placement opportunities to help your product be seen during the show. Additional sponsorship options including Goodnight’s endorsement are also available. See the attached “Affordable Advertising Options” for specific options or ask for a sponsorship kit.
Horse Master with Julie Goodnight stands out by telling a horse and rider’s story in every episode. After hearing that a horse and rider aren’t meeting their goals, Goodnight evaluates the situation then works with the pair. By the end of each episode, viewers get to know the horse and owner, learn new horsemanship skills, and see the team’s dramatic improvement. Goodnight leads viewers through the entire process while clearly explaining what’s gone wrong and what can be done to solve the problem. Whether you want to learn to work as a team with your own horse or you’re simply interested in horses, tune in to see horse training in a fun-to-watch form.


Horse Master and Julie Goodnight are sponsored by:
Nutramax, http://www.nutramaxlabs.com/products/animal/cosequin/cosequineHorses.asp <http://www.nutramaxlabs.com/products/animal/cosequin/cosequineHorses.asp>
Circle Y Saddles, http://www.circley.com <http://www.circley.com>

Affordable Advertising Options

Thank you for your interest in advertising on Horse Master with Julie Goodnight! We have an affordable option to help your product and company be seen on TV. Horse Master airs three times a week 52 weeks a year and boasts approximately 125,000 viewers each week. That’s approximately 500,000 views of your commercial or company contact and logo each month! And that’s many more impressions than you’ll receive with most any horse magazine in a printed ad, at a fraction of the cost.

PRODUCT PLACEMENT $250 per episode (as approved and selected by the show producer and scheduled before a shoot—six episode minimum)

• Your product is seen or used within a Horse Master episode
• Viewers see your contact information (company name, web site and phone number) in the rolling credits and know how to find the products viewed during the show
  

CONTACT BILLBOARD $500 per month (2 month minimum)
¨ Your contact information (name, web site URL, phone number), logo and still product photo is seen for five seconds during a Horse Master commercial break. You provide a high-resolution photo and company logo—no other production costs!
¨ You receive a link from the popular horsemaster.tv episode page for each episode your advertisement airs. This is the same page where site viewers go to preview clips of the show and find Julie’s valuable articles that accompany each episode.
¨ Buy in bulk! If you commit to a six-month contract, reduce your cost by 10%

EXTENDED CONTACT BILLBOARD $750 per month (2 month minimum)
¨ Your contact information (name, web site URL, phone number), logo and two still product photos are seen for ten seconds during a Horse Master commercial break. You provide a high-resolution photo and company logo—no other production costs!
¨ You receive a link from the popular horsemaster.tv episode page for each episode your advertisement airs. This is the same page where site viewers go to preview clips of the show and find Julie’s valuable articles that accompany each episode.
¨ Buy in bulk! If you commit to a six-month contract, reduce your cost by 10%

SHOW ADVERTISER $1,000/mo (2 month minimum)

• One 30-second commercial per episode—you provide edited and ready commercial (3 impressions per week, ~12 impressions per month).
• You receive a link from the popular horsemaster.tv episode page for each episode your advertisement airs. This is the same page where site viewers go to preview clips of the show and find Julie’s valuable articles that accompany each episode.
• Buy in bulk! If you commit to a one-year contract, reduce your cost by 10%
  

ADDITIONAL SPONSORSHIP OPTIONS ARE AVAILABLE. ASK HEIDI NYLAND@JULIEGOODNIGHT.COM FOR A SPONSORSHIP KIT FOR PACKAGES INCLUDING JULIE’S ENDORSEMENT, TRADE SHOW BENEFITS, ETC.

Questions? Ideas? Need more information? Contact Heidi Nyland, Producer/ Marketing Director at 303-903-1349, heidi@juliegoodnight.com

Julie Goodnight's Horse Master TV Show wins Telly Award, Announces Advertising Availability for 2009 Shows

For Immediate Release
Contact: Goodnight Training Stables, Inc.
Heidi Nyland
press@juliegoodnight.com
Phone: 303-903-1349

High resolution photo available by e-mailing: heidi@juliegoodnight.com
Julie Goodnight’s Horse Master TV Show wins Telly Award, Announces Advertising Availability for 2009 Shows
Poncha Springs, CO -- (June 23, 2008) Horse Master with Julie Goodnight—in an episode featuring Nashville artist Templeton Thompson—wins a 2008 Telly Award. Goodnight’s show, starring Goodnight, produced and directed by Heidi Nyland, and edited by Bo Roberts of HorseCity.com, was one of over 14,000 entries from all 50 states and around the world. Less than 25 percent of entrants earn an award. This award marks the second win for Horse Master during its premiere year airing on RFD-TV (watch on Dish channel 9398 or 231 or Direct TV channel 379 every Wednesday at 5:30 EST). Horse Master with Julie Goodnight was awarded an Aegis Film Production Award in the spring.

The winning episode, “A Bit of Nashville,” was taped at the Florida Carriage Museum and Resort (www.fcmr.org) in Weirsdale, Florida. It features Goodnight teaching Thompson’s (www.templetonthompson.com) horse to accept a curb bit so the singer can ride with one hand and hold a microphone. Watch the show as it airs for the first time June 25, and June 29, 2008. Learn more about each episode as Goodnight discusses “behind-the-scenes” details and see Youtube.com clips from the episodes on her blog: http://juliegoodnightontheroad.blogspot.com/

More shows from the Florida shoot air throughout July, 2008: July 2, 2008, The Horse Master teaches a young barrel racer to stop without pulling; July 9, 2008, The Horse Master helps an Arabian mare calm down before being trained to accept a saddle; July 16, 2008, The Horse Master teaches a rescued horse to accept a bit for the first time; July 23, 2008, The Horse Master helps a western pleasure rider achieve a naturally-low headset. Visit http://www.horsemaster.tv <http://www.horsemaster.tv> for more information on each episode.
Horse Master with Julie Goodnight stands out by telling a horse and rider’s story in every episode. After hearing that a horse and rider aren’t meeting their goals, Goodnight evaluates the situation then works with the pair. By the end of each episode, viewers get to know the horse and owner, learn new horsemanship skills and see the team’s dramatic improvement. Goodnight leads viewers through the entire process while clearly explaining what’s gone wrong and what can be done to solve the problem. Whether you want to learn to work as a team with your own horse or you’re simply interested in horses, tune in to see horse training in a fun-to-watch form.
About the Telly Awards:Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Fellow award winners include production companies working for the nationally and internationally known Miami Dolphins, NBC Universal, PGA TOUR Productions, Steve & Barry's, and The Disneyland Resort.

Interested in advertising during the RFD-TV show?
Limited commercial advertising space is available during Goodnight’s show. Let your company make its television debut by advertising within this award-winning program with targeted horse-enthusiast viewers. Contact heidi@juliegoodnight.com for affordable advertising rates. Goodnight’s crew can help you tape your commercials and work with you to find qualified and dependable video editors. Worried about making the switch from print to television advertising? Ask about 10-second commercials and product placement opportunities to help your product be seen during the show.
More about Goodnight:You know Goodnight as The Horse Master on her new RFD-TV television show. Through her varied background—riding and training horses in dressage, jumping, racing, reining, colt-starting, versatility ranch work, and wilderness riding—Julie has discovered the underlying principles important to any type of riding. She communicates clearly with horses and riders in any discipline and at any level. Julie travels coast-to-coast—and beyond—throughout much of the year to help horses and riders at horse expos, conferences, clinics, and while taping her television “makeover” show. Julie has been featured in the top equestrian publications, including Western Horseman, Horse & Rider, Equus, Perfect Horse, The Trail Rider and America’s Horse. Her syndicated columns appear in over 15 regional publications throughout North America. Her interactive websites, juliegoodnight.com and horsemaster.tv reach an even wider audience. Julie is also the International Spokesperson for the Certified Horsemanship Association—known as CHA. She resides near Salida, Colorado, at her private horse ranch with her husband, Rich Moorhead, the CEO of Monarch Mountain Ski Area.

Visit http://www.juliegoodnight.com <http://www.juliegoodnight.com> and http://www.horsemaster.tv <http://www.horsemaster.tv> for more information about the show, or to shop at Goodnight’s online store—stocked with DVDs, training supplies and logo wear. Media: Sign up for Goodnight’s press release list and free Tip of the Month column at http://juliegoodnight.com/newsroom.html <http://juliegoodnight.com/newsroom.html>

###

Julie Goodnight Tip of the Month for May

FOR IMMEDIATE RELEASE
 
Julie Goodnight Tip of the Month

Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com

 
PONCHA SPRINGS, Colo. May 15, 2008— Have you ever had an ad drop out at the last moment—or a space that didn’t sell before printing deadline? Or has someone turned in a story that’s just a little too short? Julie Goodnight to the rescue. Goodnight provides a tip each month for use when you, as an editor, need just a little more content or a great quip to fill out your magazine. Tips may be edited for style, length and content. Content is provided free of charge. Here’s one of 12 tips to help you when you’re in a layout crunch . . .

The Right Fit
Is your horse’s halter too snug or too loose? Does it hang down around his nose or squeeze his face, rubbing the hair away? Do you fit a rope halter the same as a webbed halter? How do you know if you horse’s halter fits or what size halter he should wear? These are all legitimate questions and it is important to have a halter that fits your horse just right—for his comfort and his safety.
Whether you use a rope halter, nylon or leather halter, the fit should be the same. The cheek rings of the webbed halter and the cheek knots of the rope halter should sit about one finger’s width below the bottom of the cheek bone. If the noseband gets much lower, it could cause damage to the sensitive cartilage of the nose. The noseband should not fit snugly, but should not be so loose that he could get a hoof stuck in there when he scratches his face with his foot. You should have at least two finger’s width between the noseband and your horse’s jaw. More information on equipment and training can be found in articles and on instructional videos available at www.JulieGoodnight.com <http://www.JulieGoodnight.com> .

END OF SHORT VERSION, PROCEED AS SPACE ALLOWS.

Usually halters come in basic sizes: yearling, small horse (cob size), regular horse (most horses fit into this category), large horse (Warmblood or draft crosses), draft and mule. The average horse typically wears a regular horse size; if your horse’s head is very small and dished, he may need a small horse size, but keep in mind that you do not want the halter to be tight and uncomfortable for your horse.
Rope halters can be a little trickier to fit correctly on the horse. When you put the rope halter on, be sure to pull the throat knot all the way up to the horse’s throat, then tie it off. This should place the cheek knots just below the cheek bones and keep the upper piece above his jowl—not going across it. If there is too much room in the noseband because your horse has a very refined head, you can loosen the fiador knot under the chin and work it up to tighten the noseband. Or you can use electrical tape to tape around the fiador knot to make the noseband smaller.
Turning out horse in halters is not recommended because of the chance of your horse getting hung up on something. Horses should never be turned loose with a rope halter on because it is easier for them to get hung up and they will not break. If a horse must be turned out with a halter on, make sure that is has a leather breakaway strap at the top so your horse can break safely away if he gets snagged.
Finally, when you trailer your horse, make sure he is in a breakaway halter and never trailer a horse in a rope halter. If your horse falls and or you are in a wreck, you want him to break free. Most halters made for trailering are made of leather because they are more breakable. Most rope halters are made with climbing rope which is not breakable for the horse. Also, you want your horse to be as comfortable as possible in the trailer and not pulling against the rope halter when he gets off balance.

For more information on this and many other important topics, please check out the archived articles on my website.
--Julie Goodnight, juliegoodnight.com

Julie Goodnight Announces Daily Blog: http://juliegoodnightontheroad.blogspot.com

FOR IMMEDIATE RELEASE

Julie Goodnight Announces Daily Blog: http://juliegoodnightontheroad.blogspot.com

Contact:
Goodnight Training Stables, Inc.
PO Box 397
Poncha Springs CO 81242
(719) 530-0531
fax (719) 530-0939

High Resolution Photos to Download:
http://www.juliegoodnight.com/newsroom.html <http://www.juliegoodnight.com/press/HMDVDCOs1s1.jpg>

PONCHA SPRINGS, Colo. May 13, 2008—Julie Goodnight announces the start of her daily web log. The blog —available to view at http://juliegoodnightontheroad.blogspot.com or by clicking on links at www.juliegoodnight.com and www.horsemaster.tv— will highlight Goodnight’s travels and provide a forum for her to share behind-the-scenes facts about her training and Horse Master with Julie Goodnight television show production. Click here to subscribe to the blog and be notified when Goodnight posts new material: http://feeds.feedburner.com/JulieGoodnightOnTheRoad

Goodnight—known for her easy to understand teaching style and her appearances at horse expos everywhere—has had multiple clinic attendees and television show viewers ask “what is it like to be a full-time horse trainer?” With her blog, Goodnight will have a forum to discuss her own training strategies as she works with her versatility ranch horse prospect, Dually. Throughout the summer, Goodnight will write about her training sessions with Dually. She’ll also keep readers updated about what she’s teaching at clinics and what new television show episodes will feature. She’ll also post video previews of her upcoming shows.

Goodnight has already logged multiple entries and welcomes your comments to each day’s story. You’re welcome to comment and add to the blog community! Simply click on the “comments” link beneath each post and you can type a sentence or a full essay. Or, click to see what others are saying. This is your chance to communicate with the well-known horse trainer and get a glimpse into her day-to-day routine.

More about Goodnight:
You know Goodnight as The Horse Master on her new RFD-TV television show. Through her varied background—riding and training horses in dressage, jumping, racing, reining, colt-starting, versatility ranch work, and wilderness riding—Julie has discovered the underlying principles important to any type of riding. She communicates clearly with horses and riders in any discipline and at any level. Julie travels coast-to-coast—and beyond—throughout much of the year to help horses and riders at horse expos, conferences, clinics, and while filming for her television “makeover” show. Julie has been featured in the top equestrian publications, including Western Horseman, Horse & Rider, Equus, Perfect Horse, The Trail Rider and America’s Horse. Her syndicated columns appear in over 15 regional publications throughout North America. Her interactive websites, juliegoodnight.com and horsemaster.tv reach an even wider audience. Julie is also the International Spokesperson for the Certified Horsemanship Association—known as CHA. She resides near Salida, Colorado, at her private horse ranch with her husband, Rich Moorhead, the CEO of Monarch Mountain Ski Area.


Visit http://www.juliegoodnight.com and http://www.horsemaster.tv for more information about the show, or to shop at Goodnight’s online store—stocked with DVDs, training supplies and logo wear. Sign up for Goodnight’s press release list and free Tip of the Month column at http://juliegoodnight.com/newsroom.html
###

Horse Master with Julie Goodnight Wins Aegis Video Production Award

FOR IMMEDIATE RELEASE

Horse Master with Julie Goodnight Wins Aegis Video Production Award

Contact:
Goodnight Training Stables, Inc.
PO Box 397
Poncha Springs CO 81242
(719) 530-0531
fax (719) 530-0939
press@juliegoodnight.com

High Resolution Photos to Download:
http://www.juliegoodnight.com/press/HMDVDCOs1s1.jpg
Photos of Goodnight and Nyland available upon request

PONCHA SPRINGS, Colo. May 1, 2008
—  Julie Goodnight (of Poncha Springs, Colroado) and Heidi Nyland (of Longmont, Colorado) won a 2008 Aegis Finalist Award for production of a 28-minute episode of Goodnight’s television show, Horse Master (airing on RFD-TV each Wednesday at 5:30 EST). The Aegis Awards are the video industry's premier competition for peer recognition of outstanding video productions and non-network TV commercials.

"Horse Master with Julie Goodnight" was honored in the "Training / Education" category for its outstanding production quality by a distinguished panel of judges representing industry professionals from around the country. The episode entitled “The Next Level,” showing longtime rider Sharon Gilbert (getting in shape after her recent surgery) and her horse Manassis (a dressage horse trained to the fourth-level) featured Goodnight teaching Gilbert to ride with collection and improve daily workouts in preparation for show season. The episode was filmed during the show’s premiere filming at Meadow Creek Farms in Longmont, Colorado. The episode is one of 24 Horse Master with Julie Goodnight episodes that began airing January 2, 2008.

A DVD of the entire Longmont, Colorado filming (including five episodes and bonus Quick Tips) is now available for $29.95 at http://juliegoodnight.com/products.html

More about Goodnight:
You know Goodnight as The Horse Master on her new RFD-TV television show. Through her varied background—riding and training horses in dressage, jumping, racing, reining, colt-starting, versatility ranch work, and wilderness riding—Julie has discovered the underlying principles important to any type of riding. She communicates clearly with horses and riders in any discipline and at any level. Julie travels coast-to-coast—and beyond—throughout much of the year to help horses and riders at horse expos, conferences, clinics, and while filming for her television “makeover” show. Julie has been featured in the top equestrian publications, including Western Horseman, Horse & Rider, Equus, Perfect Horse, The Trail Rider and America’s Horse. Her syndicated columns appear in over 15 regional publications throughout North America. Her interactive websites, juliegoodnight.com and horsemaster.tv reach an even wider audience. Julie is also the International Spokesperson for the Certified Horsemanship Association—known as CHA. She resides near Salida, Colorado, at her private horse ranch with her husband, Rich Moorhead, the CEO of Monarch Mountain Ski Area.

About Nyland:
Through The Whole Picture, Heidi Nyland assists with production, editing, journalism, public relations writing, web design, and photography needs. Nyland holds a bachelor's degree from Ohio Wesleyan University and a master's degree in journalism from the E.W. Scripps School of Journalism at Ohio University. Her horse-related stories, produced video segments and photographs are seen regularly in nationally respected equine publications and on RFD-TV. Nyland is also an author of Western Horseman's Legends and a photographer for The Revolution in Horsemanship. Her still photos have won multiple titles including awards from the Equine Photographer's Network and an AIM Award. She currently produces Horse Master with Julie Goodnight and manages Goodnight’s PR, marketing and photography needs. Find out more at www.wholepicture.org
 
###

Circle Y Saddles Partners with Julie Goodnight

For immediate release.

Contact:

Circle Y-Anne Fordyce

361-293-3501 pafordyce@tuckersaddles.com <mailto:pafordyce@tuckersaddles.com>

Goodnight-Heidi Nyland

303-903-1349 press@juliegoodnight.com <mailto:heidi@juliegoodnight.com>



CIRCLE Y SADDLES PARTNERS WITH JULIE GOODNIGHT



(April 25, 2008) Yoakum, TX…Circle Y Saddles, Inc, America’s Leading Saddle Brand, welcomes internationally renowned clinician and trainer Julie Goodnight to its Team Of Champions. The Julie Goodnight and Circle Y partnership brings horse owners quality products and superior knowledge in saddles and their use. The original Flex2® saddles by Circle Y provide Goodnight, and her many fans, better fit and comfort for both horse and rider.



“I’m thrilled to be part of the Circle Y team,” Goodnight says. “I’ve ridden in so many comfortable Circle Y saddles over the years and I’m proud to officially endorse the line. I’ve been riding in the Flex2 at horse expos—the slightly flexible tree allows for plenty of support and weight distribution for the horse and puts me very close to the horse—in just the right spot on his back for a balanced ride and good control. The Flex2 saddles are light weight and are comfortable right out of the box. These are high-quality saddles at a great price.”

Goodnight has more than a quarter-century of experience, ranging from dressage and jumping to racing, reining, cutting, and wilderness riding. Her upbeat and logical style of teaching applies to her “Communicating Clearly with Horses and Riders” philosophy. Headlining at most of the horse expos and similar venues, Goodnight provides training and instruction to riders of many different disciplines. She is frequently featured in national magazines, and now has her own TV show, Horse Master With Julie Goodnight, seen on RFD-TV each Wednesday at 5:30 EST (available on Dish channel 231 or 9398 and DirecTV channel 379).

The Circle Y Flex2® tree technology is built into saddles for barrel racing, showing, competitive events, and for trail riding. The Flex2® tree conforms to the horse for better fit, and is lightweight-a plus for both horse and rider. Circle Y Saddles has long been recognized as the leader in style, innovation and craftsmanship. “Circle Y and Julie Goodnight are a natural fit. Her knowledge and ability to connect with riders and their horses, helps saddle buyers make informed decisions, ensuring they get the most pleasure and performance from their horse,” said Mark Jemelka, Vice President and General Manager of Circle Y Saddles.



For a free Circle Y catalog visit www.circley.com <http://www.circley.com/> . For more information about Julie Goodnight and Horse Master With Julie Goodnight visit www.juliegoodnight.com <http://www.juliegoodnight.com/> and www.horsemaster.tv <http://www.horsemaster.tv>



###

Julie Goodnight Releases First Horse Master DVD

FOR IMMEDIATE RELEASE

Julie Goodnight Releases First Horse Master DVD

Contact:
Goodnight Training Stables, Inc.
PO Box 397
Poncha Springs CO 81242
(719) 530-0531
fax (719) 530-0939

High Resolution Photos to Download:
http://www.juliegoodnight.com/press/HMDVDCOs1s1.jpg

PONCHA SPRINGS, Colo. April 6, 2008—Julie Goodnight announces the release of her first Horse Master TV-Show DVD—a compilation of the five episodes filmed in Longmont, Colorado’s Meadow Creek Farms—now available at http://www.juliegoodnight.com/products.html for $29.95. As a bonus, if you purchase from April 15 to May 31, 2008, Goodnight will autograph your copy of the DVD!

Do you wish you could see Goodnight's new TV show, but don't get RFD-TV? Episodes include desensitizing a spooky trail horse, building confidence in a scared horse and rider, collection for an advanced dressage rider, teaching ground manners to a young Andalusian, and helping a youth rider gain more control of the horse that is taking advantage of her. DVD also includes bonus features- "Quick Tips" from Julie Goodnight.

Goodnight—known for her easy to understand teaching style and her appearances at horse expos everywhere—works with a new equestrian and equine in each episode. You’ll get to know each rider and all she hopes to achieve with her horse. Next you’ll meet the horse—and see the problems that keep the rider’s goal from becoming reality. As the horse master, Goodnight steps in to work with each horse then trains the rider to be the best leader possible. Each rider gains skills and learns training tips to help her master her dreams.

Goodnight began the series on her own turf—in the heart of Colorado. In the premiere episode, filmed at Meadow Creek Farms in Longmont— http://www.meadowcreekfarms.net — Goodnight meets Pam and Spanky. Spanky often spooks on the trail and isn’t always a fun mount to rely upon. Goodnight teaches Pam how to use the flag to advance and retreat—teaching her horse to be calm with any scary stimulus. Pam also learns a head down cue to practice on the ground and from the saddle.

Next is Helen and her Friesian named Pieter. The pair is recuperating after two intense accidents. Goodnight helps Helen relax, create a plan, and begin to confidently work with her tall horse. You’ll see the spooks and learn how to teach your horse to relax with advance and retreat techniques.

After Sharon’s recent surgery, she’s excited to get in shape for show season and learn the skills she needs to be the best rider possible for her experienced dressage horse. Sharon looks to Goodnight to learn collection techniques. Stay tuned for a great story of a beautiful horse and his dedicated rider.

In the next episodes, Goodnight helps a youth rider learn to work with her new horse—and prepare for upcoming 4-H shows. She’ll help young Kelsey take charge—and avoid getting pushed and prodded by her too-friendly horse.

Watch Goodnight work with Pamela—a veteran horse owner with a youngster who is quite a handful. You’ll learn what to do with a pushy foal and how to teach a filly how to behave like a lady. Stop her from being pushy on the ground and start to teach her the manners you demand.

You’ll find great tips and lessons within each rider’s progress story. Join Julie Goodnight and learn how you can be the ultimate, confident, calm, and kind horse master.

Call to Action
Do you think you and your horse have the perfect story and problem for the Horse Master? Goodnight will film her next episodes at her home ranch in Colorado (filming June 10-12, 2008) and Martha’s Vineyard, Massachusetts (September 2-5, 2008). Download an application at http://www.horsemaster.tv

Limited commercial advertising space is still available. Contact horsemaster@juliegoodnight.com for information. Contracts are available for six months and one-year terms. Expand your product’s reach by branching out to TV advertising. Target your brand to women horse owners watching an all-female-produced show.

Review copies available by contacting press@juliegoodnight.com

Visit http://www.juliegoodnight.com and http://www.horsemaster.tv for more information about the show, or to shop at Goodnight’s online store—stocked with DVDs, training supplies and logo wear. Sign up for Goodnight’s press release list and Tip of the Month column at http://juliegoodnight.com/newsroom.html

###

Julie Goodnight Tip of the Month for April

FOR IMMEDIATE RELEASE
 
Julie Goodnight Tip of the Month for April

Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com

 
PONCHA SPRINGS, Colo. April 5, 2008— Have you ever had an ad drop out at the last moment—or a space that didn’t sell before printing deadline? Or has someone turned in a story that’s just a little too short? Julie Goodnight to the rescue. Goodnight provides a tip each month for use when you, as an editor, need just a little more content or a great quip to fill out your magazine. Tips may be edited for style, length and content. Content is provided free of charge. Here’s one of 12 tips to help you when you’re in a layout crunch . . .

Minding Manners at Feed Time
Is your horse cranky at feed time? Does he pin his ears, bare his teeth and stomp his feet? Or worse, does he grab the hay out of your arms and shove you aside? If your horse has bad manners at feed time, he may be displaying aggressive and dominant behavior because he thinks his actions are making you feed him. While this kind of behavior can be dangerous, it can also erode your authority with the horse and make him difficult to handle in other situations.

Horses establish dominance in the herd, in part, by controlling the feed—the dominant horse can take away the feed of a more subordinate horse. If your horse comes to believe his antics are making you surrender the feed to him, in his mind, that means he’s dominant. If your horse has bad feed-time manners, take a training flag with you and wave it at him; once he backs up and looks at you with his ears forward, throw him the feed and walk away. This and other behavioral problems are thoroughly explained in articles and on instructional videos available at www.JulieGoodnight.com <http://www.JulieGoodnight.com> .

END OF SHORT VERSION, PROCEED AS SPACE ALLOWS.

Horses develop this kind of bad behavior from anxiety over their feed and because they have been inadvertently rewarded for bad behavior. In the wild, horses eat small amounts all day long; constantly roaming in order to find suitable forage. In domestication, we have confined horses and generally feed them in two rations of very concentrated feed, leaving them to go for long periods without eating. For this reason, horses can have a lot of anxiety around feed time.
In acting out his anxiety, your horse one day arbitrarily displayed some emotional behavior, like pinning his ears or stomping his feet. Then someone came along and fed him and he made an association, right or wrong, between his bad behavior and getting fed. So the next day, he tried it again and low and behold, he got fed again! Remember, he doesn’t understand the human world and your plans and routine. He not only believes his antics are causing you to feed him, but he also thinks he’s taking away the food from you and in his world—that means he’s dominant.

Whatever your horse is doing at the moment you release him (or reward him) is what you are training him to do. That’s why timing is such a critical part of horse training. If you just take a few moments to back the horse up and wait for him to display respectful behavior before giving him the feed, his bad manners will disappear and he will become more respectful of you as his leader.
Learning to think like a horse, instead of a human is one of our most difficult challenges in working with horses. My groundwork videos give lots of information on horse behavior and specific exercises you can do with your horse, teaching you to be the leader your horse needs you to be.

For more information on this and many other important topics, please check out the archived articles on my website.
—Julie Goodnight, juliegoodnight.com

Stars Needed for Julie Goodnight's Horse Master TV Show/2008 Clinic Schedule

FOR IMMEDIATE RELEASE

Stars Needed for Julie Goodnight’s Horse Master TV Show/2008 Clinic Schedule

Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com <mailto:press@juliegoodnight.com>
Photos available at: http://juliegoodnight.com/newsroom.html <http://juliegoodnight.com/newsroom.html>

PONCHA SPRINGS, Colo. April 1, 2008—Julie Goodnight brings her highly acclaimed new RFD-TV show, Horse Master, to Salida, Colorado (June 10-12, 2008) and Martha’s Vineyard, Massachusetts (September 2-4, 2008) to finish out her 2008 filming schedule. Applications— available at http://www.horsemaster.tv/images/HMapplicationpacket.doc —are still being accepted for the shoots and must be received by May 10, 2008. Julie would like to know about you and your horse and see a short video to show your problem or area to work on (completed applications and videos accepted via the Internet or e-mail to horsemaster@juliegoodnight.com. Only five horse and rider teams will be selected to work with Julie and be a part of each Horse Master shoot—applications will be reviewed and accepted on a first come basis. The shooting site will be closed to viewers and auditors. Apply today!
Julie Goodnight will also present un-filmed horsemanship clinics in Richmond, Massachusetts (May 3-4, 2008), Cool, California (May 17-18, 2008), Vancouver, Washington (June 7-8, 2008), and Colorado Springs, Colorado (June 28-29, 2008) and headline at horse expos such as Equine Affaire in Columbus, Ohio, the Minnesota Horse Fair in St. Paul, Minnesota, The Rocky Mountain Horse Expo in Vail, Colorado, the Equine Extravaganza in Raleigh, North Carolina, The Southwest Horse Expo in Ignacio, Colorado, the Women and Horses Expo in Sedalia, Missouri, and the CHA International Conference in Lexington, Kentucky (See dates below).
Clinics are open to the public to watch and audit. Clinics are limited to 15 riders (unlimited spectators) to ensure each horse and rider gets the individual attention they need to have greater success. Open to all disciplines of riding and breeds of horses, Goodnight’s clinic focuses on understanding and improving your relationship with your horse, learning more about horse behavior and training techniques and mastering critical riding skills. Each morning starts with a groundwork session to hone your communication with your horse then moves on to mounted work to improve your balance, rhythm and communication with the horse. Each horse and rider team works at their own pace and ability level. The primary goals for the clinic are to have a safe and fun experience while improving your horsemanship and gaining confidence. Spectators benefit tremendously from the clinic, watching all the horses and riders, asking questions and interacting with Julie and other clinic participants. For auditing tickets (for one or both days), or to apply to be on the waiting list for riding spots, reserve your space online at http://www.juliegoodnight.com/clinicreg.html or call 800-225-8827. You’ll love Julie’s friendly and clear teaching style and gain lots of information to take home to work with your own horse.

More about Horse Master with Julie Goodnight Filming:
We’re looking for a few good horses and their owners to star in the new weekly TV series, Horse Master with Julie Goodnight and airing each Wednesday at 3:30 p.m. MST on the nationally viewed RFD-TV. This show will feature one horse/rider team in each episode, chosen from applicants that have a problematic or difficult horse and/or want to learn a new skill in order to succeed with their usually pleasant mount. Each episode will revolve around a human with a horse problem or a horse with a human who needs to keep learning to master their horsemanship skills. We’re looking for a broad representation of horses, people, disciplines, breeds and issues. We’ll want to know about your horse’s history—about your relationship and the better “back story” the higher chances of being selected! This show is about the horse-human bond—the real story of a struggle and how to overcome and move on to live out dreams.
What to expect: If chosen, you and your horse will work one-on-one with nationally renowned natural horsemanship trainer Julie Goodnight — http://www.juliegoodnight.com / http://www.horsemaster.tv
Julie will work with the horse and teach you both how to work better together. You’ll have to make a commitment of two full days during the scheduled time, commit to having you and your horse present and prepared for the show (with our guidance) and to personal expenses for you and your horse (including your own wardrobe, travel expenses and board at the shot location if applicable).
Horse Master is coming to a town near you:
June 10, 11, 12—2008, Julie’s Ranch in Salida, Colorado
September 2, 3, 4—2008, Martha’s Vineyard, Massachusetts
**We also need volunteers at each shooting location to assist with rider check in, horse preparation and shooting needs.
The ideal human participant for Horse Master…
· Will have a dynamic personality with a huge investment in horses (emotional, time, energy and resources); perhaps new to horses or rode as a kid. Had a lifelong dream of having a horse and riding off into the sunset together—reality is not living up to the dream. Someone recovering from a horse wreck and struggling to get back to riding. Or a youth or older rider trying to get to the next horsemanship level.
· For some, philanthropic goals may have guided horse selection (rescue horse, PMU baby, Mustang, etc). If you have grand goals, but feel over your head, you may be perfect for the show.
· Or perhaps you’re a more experienced hand—or even a professional—who’s come across a horse that’s difficult or has such serious training issues that you’re at a loss as to what to do next. Or maybe you’re stuck and don’t know what to do to get to the next training or showing level. Something’s just not coming together and you need a boost.
· Maybe you got into horses with a naive view of what is involved in the training of a horse or building a relationship with him. Perhaps there has been a tendency to treat your horse like a pet.
The ideal horse participant… (May be a combo of several)
· Middle-aged, trained riding horse that’s spoiled, ill-mannered, no leading manners, no respect or deference to handler, may be ok under saddle but a problem on the ground. We’re looking for horses that won’t load in a trailer, are afraid to cross water, won’t move close for you to open a gate, don’t want to be near other horses, are barn or gate sour, are cinchy, are head shy, are clipper shy, move ahead of you while you’re leading, etc.
· Green horse—a novice rider bought a green broke 3-4 y/o and then began to systematically un-train him and now he is confused about what to do, how to respond to the bit, disobedient, etc. A horse who won’t pick up correct leads, won’t ride into corners, etc.
· Messed-up training—a horse that was a victim of poor or abusive training early in life and, as a result, has serious training issues. Such as: a barrel horse that won't go in the arena gate and runs off with rider; a rope horse that will not take the right lead, a team-penning horse that’s anxious and throwing his head.
If you think your horse and you have what it takes…
And would like to be a participant on Horse Master, please download an application at http://www.horsemaster.tv http://www.horsemaster.tv/images/HMapplicationpacket.doc

Julie Goodnight’s 2008 Spring/Summer Calendar
April 10-13, 2008 Equine Affaire, Columbus OH www.equineaffaire.com <http://www.equineaffaire.com>
April 25-27, 2008 Minnesota Horse Fair, St. Paul MN www.mnhorseexpo.org <http://www.mnhorseexpo.org>
May 3-4, 2008 Horsemanship Clinic, Richmond MA
May 17-18, 2008 Horsemanship Clinic, Cool CA
May 30-June 1 Rocky Mountain Horse Expo, Vail CO http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php <http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php>
June 7-8, 2008 Horsemanship Clinic, Vancouver WA
June 28-29, 2008 Horsemanship Clinic, Colorado Springs CO
July 11-13, 2008 Equine Extravaganza, Raleigh NC http://equineextravaganza.com/ <http://equineextravaganza.com/>
September 2-4 Horse Master filming at Martha’s Vineyard. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
September 19-21 Southwest Horse Expo, Ignacio CO http://rockymountainhorseexpo.com/Southwest/index.php <http://rockymountainhorseexpo.com/Southwest/index.php>
October 24-26 Women & Horses Expo, Sedalia MO http://womenandhorsesexpo.com/WomenandHorsesHome.html <http://womenandhorsesexpo.com/WomenandHorsesHome.html>
Oct. 30-Nov 1 CHA International Conference, Lexington KY http://www.cha-ahse.org/ <http://www.cha-ahse.org/>
###

Colorado Stars Needed for Julie Goodnight's Horse Master TV Show, Clinic Scheduled in Colorado Springs

FOR IMMEDIATE RELEASE

Colorado Stars Needed for Julie Goodnight¹s Horse Master TV Show, Clinic
Scheduled in Colorado Springs

Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com
Attached: Casting Call Flier to Post

PONCHA SPRINGS, Colo. March 15, 2008&lsqauo;Julie Goodnight brings her highly
acclaimed new RFD-TV show to Colorado this June 10-12, 2008. Her crew will
film at her home ranch near Salida, Colorado. Applications&lsqauo; available at
http://www.horsemaster.tv/images/HMapplicationpacket.doc &lsqauo;are still being
accepted for the shoot and must be received by May 10, 2008. Julie would
like to know about you and your horse and see a short video to show your
problem or area to work on (completed applications and videos accepted via
the Internet or e-mail to horsemaster@juliegoodnight.com. Only five horse
and rider teams will be selected to work with Julie and be a part of a Horse
Master episode&lsqauo;applications will be reviewed and accepted on a first come
basis. The shooting site will be closed to viewers and auditors. Apply
today!

Julie Goodnight will also present an un-filmed horsemanship clinic in
Colorado Springs, CO June 28-29, 2008. The clinic is open to the public to
watch and audit. This is a benefit for Renee¹s Friends, a vital group that
raises money for breast cancer research. Located halfway between Colorado
Springs and Pueblo, Cactus Creek Ranch is right on the interstate, making it
easy to get to for everyone. Spectators and riders alike will have a
fantastic time and know that it is for a great cause. The clinic is limited
to 15 riders (unlimited spectators) to ensure each horse and rider gets the
individual attention they need to have greater success. Open to all
disciplines of riding and breeds of horses, Goodnight¹s clinic focuses on
understanding and improving your relationship with your horse, learning more
about horse behavior and training techniques and mastering critical riding
skills. Each morning starts with a groundwork session to hone your
communication with your horse then moves on to mounted work to improve your
balance, rhythm and communication with the horse. Each horse and rider team
works at their own pace and ability level. The primary goals for the clinic
are to have a safe and fun experience while improving your horsemanship and
gaining confidence. Spectators benefit tremendously from the clinic,
watching all the horses and riders, asking questions and interacting with
Julie and other clinic participants. For auditing tickets (for one or both
days), or to apply to be on the waiting list for riding spots, reserve your
space online at http://www.juliegoodnight.com/clinicreg.html or call
800-225-8827. You¹ll love Julie¹s friendly and clear teaching style and gain
lots of information to take home to work with your own horse.

More about Horse Master with Julie Goodnight Filming:
We¹re looking for a few good horses and their owners to star in the new
weekly TV series, Horse Master with Julie Goodnight and airing each
Wednesday at 3:30 p.m. MST on the nationally viewed RFD-TV. This show will
feature one horse/rider team in each episode, chosen from applicants that
have a problematic or difficult horse and/or want to learn a new skill in
order to succeed with their usually pleasant mount. Each episode will
revolve around a human with a horse problem or a horse with a human who
needs to keep learning to master their horsemanship skills. We¹re looking
for a broad representation of horses, people, disciplines, breeds and
issues. We¹ll want to know about your horse¹s history&lsqauo;about your
relationship and the better ³back story² the higher chances of being
selected! This show is about the horse-human bond&lsqauo;the real story of a
struggle and how to overcome and move on to live out dreams.
What to expect: If chosen, you and your horse will work one-on-one with
nationally renowned natural horsemanship trainer Julie Goodnight &lsqauo;
http://www.juliegoodnight.com / http://www.horsemaster.tv
Julie will work with the horse and teach you both how to work better
together. You¹ll have to make a commitment of two full days during the
scheduled time, commit to having you and your horse present and prepared for
the show (with our guidance) and to personal expenses for you and your horse
(including your own wardrobe, travel expenses and board at the shot location
if applicable).
Horse Master is coming to a town near you:
June 10, 11, 12&lsqauo;2008, Julie¹s Ranch in Salida, Colorado
September 2, 3, 4&lsqauo;2008, Martha¹s Vineyard, Massachusetts
**We also need volunteers at each shooting location to assist with rider
check in, horse preparation and shooting needs.
The ideal human participant for Horse MasterŠ
· Will have a dynamic personality with a huge investment in horses
(emotional, time, energy and resources); perhaps new to horses or rode as a
kid. Had a lifelong dream of having a horse and riding off into the sunset
together&lsqauo;reality is not living up to the dream. Someone recovering from a
horse wreck and struggling to get back to riding. Or a youth or older rider
trying to get to the next horsemanship level.
· For some, philanthropic goals may have guided horse selection (rescue
horse, PMU baby, Mustang, etc). If you have grand goals, but feel over your
head, you may be perfect for the show.
· Or perhaps you¹re a more experienced hand&lsqauo;or even a professional&lsqauo;who¹s
come across a horse that¹s difficult or has such serious training issues
that you¹re at a loss as to what to do next. Or maybe you¹re stuck and don¹t
know what to do to get to the next training or showing level. Something¹s
just not coming together and you need a boost.
· Maybe you got into horses with a naive view of what is involved in the
training of a horse or building a relationship with him. Perhaps there has
been a tendency to treat your horse like a pet.
The ideal horse participantŠ (May be a combo of several)
· Middle-aged, trained riding horse that¹s spoiled, ill-mannered, no
leading manners, no respect or deference to handler, may be ok under saddle
but a problem on the ground. We¹re looking for horses that won¹t load in a
trailer, are afraid to cross water, won¹t move close for you to open a gate,
don¹t want to be near other horses, are barn or gate sour, are cinchy, are
head shy, are clipper shy, move ahead of you while you¹re leading, etc.
· Green horse&lsqauo;a novice rider bought a green broke 3-4 y/o and then began
to systematically un-train him and now he is confused about what to do, how
to respond to the bit, disobedient, etc. A horse who won¹t pick up correct
leads, won¹t ride into corners, etc.
· Messed-up training&lsqauo;a horse that was a victim of poor or abusive
training early in life and, as a result, has serious training issues. Such
as: a barrel horse that won't go in the arena gate and runs off with rider;
a rope horse that will not take the right lead, a team-penning horse that¹s
anxious and throwing his head.
If you think your horse and you have what it takesŠ
And would like to be a participant on Horse Master, please download an
application at http://www.horsemaster.tv
http://www.horsemaster.tv/images/HMapplicationpacket.doc

Julie Goodnight¹s 2008 Spring/Summer Calendar
April 10-13, 2008 Equine Affaire, Columbus OH
www.equineaffaire.com <http://www.equineaffaire.com>
April 25-27, 2008 Minnesota Horse Fair, St. Paul MN
www.mnhorseexpo.org <http://www.mnhorseexpo.org>
May 3-4, 2008 Horsemanship Clinic, Richmond MA
May 17-18, 2008 Horsemanship Clinic, Cool CA
May 30-June 1 Rocky Mountain Horse Expo, Vail CO
http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php
<http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php>
June 7-8, 2008 Horsemanship Clinic, Vancouver WA
June 28-29, 2008 Horsemanship Clinic, Colorado Springs CO
July 11-13, 2008 Equine Extravaganza, Raleigh NC
http://equineextravaganza.com/ <http://equineextravaganza.com/>
September 2-4 Horse Master filming at Martha¹s Vineyard.
Applications still accepted
http://www.horsemaster.tv/images/HMapplicationpacket.doc
September 19-21 Southwest Horse Expo, Ignacio CO
http://rockymountainhorseexpo.com/Southwest/index.php
<http://rockymountainhorseexpo.com/Southwest/index.php>
October 24-26 Women & Horses Expo, Sedalia MO
http://womenandhorsesexpo.com/WomenandHorsesHome.html
<http://womenandhorsesexpo.com/WomenandHorsesHome.html>
Oct. 30-Nov 1 CHA International Conference, Lexington KY
http://www.cha-ahse.org/ <http://www.cha-ahse.org/>
###

Julie Goodnight Horsemanship Clinic Scheduled in Richmond/ Stars Needed for Horse Master TV Show

FOR IMMEDIATE RELEASE
 
Julie Goodnight Horsemanship Clinic Scheduled in Richmond/ Stars Needed for Horse Master TV Show
 
Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com <mailto:press@juliegoodnight.com>
Photos available at: http://juliegoodnight.com/newsroom.html
 
PONCHA SPRINGS, Colo. March 15, 2008—Internationally renowned horse trainer Julie Goodnight (of Poncha Springs, Colorado) presents a two-day horsemanship clinic at the Berkshire Equestrian Center near Richmond, Massachusetts May 3-4, 2008. The facility offers a state-of-the-art equestrian center with quaint and historic flair, http://berkshireequestriancenter.com/facilities.htm <http://berkshireequestriancenter.com/facilities.htm>  . The clinic is open to the public to watch and audit.  The clinic is limited to 15 riders (unlimited spectators) to ensure each horse and rider gets the individual attention they need to have greater success.
 
Open to all disciplines of riding and breeds of horses, Goodnight’s clinic focuses on understanding and improving your relationship with your horse, learning more about horse behavior and training techniques and mastering critical riding skills. Each morning starts with a groundwork session to hone your communication with your horse then moves on to mounted work to improve your balance, rhythm and communication with the horse. Each horse and rider team works at their own pace and ability level. The primary goals for the clinic are to have a safe and fun experience while improving your horsemanship and gaining confidence. Spectators benefit tremendously from the clinic, watching all the horses and riders, asking questions and interacting with Julie and other clinic participants. For auditing tickets (for one or both days), or to apply to be on the waiting list for riding spots, reserve your space online at http://www.juliegoodnight.com/clinicreg.html or call 800-225-8827. You’ll love Julie’s friendly and clear teaching style and gain lots of information to take home to work with your own horse.
 
Goodnight returns to Massachusetts to film her highly acclaimed new RFD-TV show on Martha’s Vineyard September 2-4. Applications— available at http://www.horsemaster.tv/images/HMapplicationpacket.doc —are still being accepted for the shoot and must be received by May 10, 2008. Julie would like to know about you and your horse and see a short video to show your problem or area to work on (completed applications and videos accepted via the Internet or e-mail to horsemaster@juliegoodnight.com. Only five horse and rider teams will be selected to work with Julie and be a part of a Horse Master episode—applications will be reviewed and accepted on a first come basis. The shooting site will be closed to viewers and auditors. Apply today!

More about Horse Master with Julie Goodnight Filming:
We’re looking for a few good horses and their owners to star in the new weekly TV series, Horse Master with Julie Goodnight and airing each Wednesday at 5:30 p.m. EST on the nationally viewed RFD-TV. This show will feature one horse/rider team in each episode, chosen from applicants that have a problematic or difficult horse and/or want to learn a new skill in order to succeed with their usually pleasant mount. Each episode will revolve around a human with a horse problem or a horse with a human who needs to keep learning to master their horsemanship skills. We’re looking for a broad representation of horses, people, disciplines, breeds and issues. We’ll want to know about your horse’s history—about your relationship and the better “back story” the higher chances of being selected! This show is about the horse-human bond—the real story of a struggle and how to overcome and move on to live out dreams.
What to expect: If chosen, you and your horse will work one-on-one with nationally renowned natural horsemanship trainer Julie Goodnight — http://www.juliegoodnight.com / http://www.horsemaster.tv
Julie will work with the horse and teach you both how to work better together. You’ll have to make a commitment of two full days during the scheduled time, commit to having you and your horse present and prepared for the show (with our guidance) and to personal expenses for you and your horse (including your own wardrobe, travel expenses and board at the shot location if applicable).
Horse Master is coming to a town near you:
September 2, 3, 4—2008, Martha’s Vineyard, Massachusetts
**We also need volunteers at each shooting location to assist with rider check in, horse preparation and shooting needs.
The ideal human participant for Horse Master…
·     Will have a dynamic personality with a huge investment in horses (emotional, time, energy and resources); perhaps new to horses or rode as a kid. Had a lifelong dream of having a horse and riding off into the sunset together—reality is not living up to the dream. Someone recovering from a horse wreck and struggling to get back to riding. Or a youth or older rider trying to get to the next horsemanship level.
·     For some, philanthropic goals may have guided horse selection (rescue horse, PMU baby, Mustang, etc). If you have grand goals, but feel over your head, you may be perfect for the show.
·     Or perhaps you’re a more experienced hand—or even a professional—who’s come across a horse that’s difficult or has such serious training issues that you’re at a loss as to what to do next. Or maybe you’re stuck and don’t know what to do to get to the next training or showing level. Something’s just not coming together and you need a boost.
·     Maybe you got into horses with a naive view of what is involved in the training of a horse or building a relationship with him. Perhaps there has been a tendency to treat your horse like a pet.
The ideal horse participant… (May be a combo of several)
·     Middle-aged, trained riding horse that’s spoiled, ill-mannered, no leading manners, no respect or deference to handler, may be ok under saddle but a problem on the ground. We’re looking for horses that won’t load in a trailer, are afraid to cross water, won’t move close for you to open a gate, don’t want to be near other horses, are barn or gate sour, are cinchy, are head shy, are clipper shy, move ahead of you while you’re leading, etc.
·     Green horse—a novice rider bought a green broke 3-4 y/o and then began to systematically un-train him and now he is confused about what to do, how to respond to the bit, disobedient, etc. A horse who won’t pick up correct leads, won’t ride into corners, etc.
·     Messed-up training—a horse that was a victim of poor or abusive training early in life and, as a result, has serious training issues. Such as: a barrel horse that won't go in the arena gate and runs off with rider; a rope horse that will not take the right lead, a team-penning horse that’s anxious and throwing his head.
If you think your horse and you have what it takes…
And would like to be a participant on Horse Master, please download an application at http://www.horsemaster.tv http://www.horsemaster.tv/images/HMapplicationpacket.doc

Julie Goodnight’s 2008 Spring/Summer Calendar
April 10-13, 2008           Equine Affaire, Columbus OH www.equineaffaire.com <http://www.equineaffaire.com>  
April 25-27, 2008           Minnesota Horse Fair, St. Paul MN www.mnhorseexpo.org <http://www.mnhorseexpo.org>  
May 3-4, 2008                Horsemanship Clinic, Richmond MA
May 17-18, 2008             Horsemanship Clinic, Cool CA
May 30-June 1                Rocky Mountain Horse Expo, Vail CO http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php <http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php>  
June 7-8, 2008                Horsemanship Clinic, Vancouver WA
June 10-12, 2008             Horse Master filming at Julie’s home ranch. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
June 28-29, 2008             Horsemanship Clinic, Colorado Springs CO
July 11-13, 2008             Equine Extravaganza, Raleigh NC http://equineextravaganza.com/ <http://equineextravaganza.com/>
September 2-4                 Horse Master filming at Martha’s Vineyard. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
September 19-21             Southwest Horse Expo, Ignacio CO http://rockymountainhorseexpo.com/Southwest/index.php <http://rockymountainhorseexpo.com/Southwest/index.php>  
October 24-26                 Women & Horses Expo, Sedalia MO http://womenandhorsesexpo.com/WomenandHorsesHome.html <http://womenandhorsesexpo.com/WomenandHorsesHome.html>  
Oct. 30-Nov 1                 CHA International Conference, Lexington KY http://www.cha-ahse.org/ <http://www.cha-ahse.org/>  
 ###

Julie Goodnight Horsemanship Clinic Scheduled in Cool, CA/ Horse Master TV Shows filmed in Los Angeles Air in April and May

FOR IMMEDIATE RELEASE
 
Julie Goodnight Horsemanship Clinic Scheduled in Cool, CA/ Horse Master TV Shows filmed in Los Angeles Air in April and May
 
Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com <mailto:press@juliegoodnight.com>
http://juliegoodnight.com/newsroom.html
 
PONCHA SPRINGS, Colo. March 15, 2008—Internationally renowned horse trainer Julie Goodnight (of Poncha Springs, Colorado) presents a two-day horsemanship clinic at Auburn Lake Trails in Cool, California May 17-18, 2008—located just 45 minutes NW of Sacramento, at the top of the canyon from Auburn. The clinic is open to the public to watch and audit. The clinic is limited to 15 riders (unlimited spectators) to ensure each horse and rider gets the individual attention they need to have greater success.
 
Open to all disciplines of riding and breeds of horses, Goodnight’s clinic focuses on understanding and improving your relationship with your horse, learning more about horse behavior and training techniques and mastering critical riding skills. Each morning starts with a groundwork session to hone your communication with your horse then moves on to mounted work to improve your balance, rhythm and communication with the horse. Each horse and rider team works at their own pace and ability level. The primary goals for the clinic are to have a safe and fun experience while improving your horsemanship and gaining confidence.
 
Spectators benefit tremendously from the clinic, watching all the horses and riders, asking questions and interacting with Julie and other clinic participants. For auditing tickets (for one or both days), or to apply to be on the waiting list for riding spots, reserve your space online at http://www.juliegoodnight.com/clinicreg.html or call 800-225-8827. Nearby hotels in Auburn, CA, offer lodging and stabling is available on-site. You’ll love Julie’s friendly and clear teaching style and gain lots of information to take home to work with your own horse.
 
Goodnight filmed her weekly TV series, Horse Master with Julie Goodnight in southern California in January, 2008. The five episodes filmed at Peacock Hill Ranch air April 16 through May 14, 2008. The five shows will be available to watch on one DVD, to be released in May, 2008. Log on to http://www.juliegoodnight.com to order the DVD—hint, members of Julie’s e-newsletter receive discounts on pre-orders. Log on to Goodnight’s blog to comment on each California-filmed episode: http://horsemastertv.blogspot.com/
The shows may be seen on RFD-TV (Direct TV channel 379, Dish channel 231 or 9398, or through Comcast cable service). On April 16, watch Goodnight work with CHA riding instructor Tedi Tate and her Thoroughbred, Hunter—a hopeful lesson horse. Before arriving at Tate’s barn, Hunter was a racehorse. He was trained to brace and run fast when a rider pulled on his mouth. Now, Tate wants to make sure he won’t take off with her students. Goodnight helped Tate learn how to train Hunter to put his head down on command, helping him relax and stop fighting the bit. Watch The Horse Master work with Tedi and Hunter in “Speed Demon.”
 
Goodnight met up with Mayisha Akbar and her riding student, Ken Atkins. Akbar founded the Compton Junior Posse—http://www.jrposse.com —a non-profit, 501-C3 riding school for inner city youth. Riders from the “posse” learn responsibility and teamwork on Akbar’s ranch, then travel throughout southern California to compete at open horse shows. Atkins worked with Goodnight to learn balance exercises that will help him continue to improve his horsemanship skills. As a senior rider within the posse, Atkins will also teach other riders how to improve their balance with Goodnight’s technique. Watch Atkins and his horse Puma in “A Delicate Balance.”
 
Goodnight helped Stephanie Abronson teach her driving pony, Polina, to trust her as a leader and relax when she passes flapping plastic and other scary stimuli. Goodnight taught Abronson to use the training flag and stick in an advance and retreat process. Polina quickly understood that when she stood quietly without panicking, the flag stimulus went away. Watch Goodnight with Abronson and Polina in “Time for Fears.”  
 
Ranae Harrer and her reining-trained horse, Dusty, worked with Goodnight to get back on track. Harrer said Dusty went where he wanted at his own pace—not the speed and direction she dictated. In the episode quickly deemed “Master and Commander,” Goodnight helped Harrer learn to keep Dusty in gait and traveling on the rail—without stopping in the center.
 
Next watch as Goodnight helps Arlene Proebstring catch her young horse, Ally. Proebrstring says she used treats and any method she could think of to catch Ally before meeting Goodnight. Goodnight refused to play games with Ally and instead, kept him moving until stopping and being caught became the easiest answer.

Julie Goodnight’s 2008 Spring/Summer Calendar
April 10-13, 2008                   Equine Affaire, Columbus OH www.equineaffaire.com <http://www.equineaffaire.com>
April 25-27, 2008                   Minnesota Horse Fair, St. Paul MN www.mnhorseexpo.org <http://www.mnhorseexpo.org>
May 3-4, 2008                                    Horsemanship Clinic, Richmond MA
May 17-18, 2008                    Horsemanship Clinic, Cool CA
May 30-June 1                        Rocky Mountain Horse Expo, Vail CO http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php <http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php>
June 7-8, 2008                                    Horsemanship Clinic, Vancouver WA
June 10-12, 2008                    Horse Master filming at Julie’s home ranch. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
June 28-29, 2008                    Horsemanship Clinic, Colorado Springs CO
July 11-13, 2008                     Equine Extravaganza, Raleigh NC http://equineextravaganza.com/ <http://equineextravaganza.com/>
September 2-4                         Horse Master filming at Martha’s Vineyard. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
September 19-21                     Southwest Horse Expo, Ignacio CO http://rockymountainhorseexpo.com/Southwest/index.php <http://rockymountainhorseexpo.com/Southwest/index.php>
October 24-26                         Women & Horses Expo, Sedalia MO http://womenandhorsesexpo.com/WomenandHorsesHome.html <http://womenandhorsesexpo.com/WomenandHorsesHome.html>
Oct. 30-Nov 1                         CHA International Conference, Lexington KY http://www.cha-ahse.org/ <http://www.cha-ahse.org/>
 ###
 
 

Julie Goodnight Horsemanship Clinic Scheduled in Vancouver, Washington

FOR IMMEDIATE RELEASE
 
Julie Goodnight Horsemanship Clinic Scheduled in Vancouver, Washington
 
Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com <mailto:press@juliegoodnight.com>
Photos available at: http://juliegoodnight.com/newsroom.html
 
PONCHA SPRINGS, Colo. March 15, 2008—Internationally renowned horse trainer Julie Goodnight (of Poncha Springs, Colorado) presents a two-day horsemanship clinic at the Silver Buckle Youth Equestrian Center in Vancouver, Washington, June 7-8, 2008. This clinic is a benefit for the youth program hosted at the center. Open to riders of all ages and abilities, as well as spectators, everyone will have a great time learning and mastering horsemanship skills—and know that proceeds from the clinic will help this non-profit continue providing services to area youth.
 
The clinic is open to the public to watch and audit.  The clinic is limited to 15 riders (unlimited spectators) to ensure each horse and rider gets the individual attention they need to have greater success. Open to all disciplines of riding and breeds of horses, Goodnight’s clinic focuses on understanding and improving your relationship with your horse, learning more about horse behavior and training techniques and mastering critical riding skills. Each morning starts with a groundwork session to hone your communication with your horse then moves on to mounted work to improve your balance, rhythm and communication with the horse. Each horse and rider team works at their own pace and ability level. The primary goals for the clinic are to have a safe and fun experience while improving your horsemanship and gaining confidence.
 
Spectators benefit tremendously from the clinic, watching all the horses and riders, asking questions and interacting with Julie and other clinic participants. For auditing tickets (for one or both days), or to apply to be on the waiting list for riding spots, reserve your space online at http://www.juliegoodnight.com/clinicreg.html or call 800-225-8827. You’ll love Julie’s friendly and clear teaching style and gain lots of information to take home to work with your own horse.

Julie Goodnight’s 2008 Spring/Summer Calendar
April 10-13, 2008                   Equine Affaire, Columbus OH www.equineaffaire.com <http://www.equineaffaire.com>  
April 25-27, 2008                   Minnesota Horse Fair, St. Paul MN www.mnhorseexpo.org <http://www.mnhorseexpo.org>  
May 3-4, 2008                        Horsemanship Clinic, Richmond MA
May 17-18, 2008                    Horsemanship Clinic, Cool CA
May 30-June 1                        Rocky Mountain Horse Expo, Vail CO http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php <http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php>  
June 7-8, 2008                        Horsemanship Clinic, Vancouver WA
June 10-12, 2008                    Horse Master filming at Julie’s home ranch. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
June 28-29, 2008                    Horsemanship Clinic, Colorado Springs CO
July 11-13, 2008                     Equine Extravaganza, Raleigh NC http://equineextravaganza.com/ <http://equineextravaganza.com/>
September 2-4                         Horse Master filming at Martha’s Vineyard. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
September 19-21                     Southwest Horse Expo, Ignacio CO http://rockymountainhorseexpo.com/Southwest/index.php <http://rockymountainhorseexpo.com/Southwest/index.php>  
October 24-26                         Women & Horses Expo, Sedalia MO http://womenandhorsesexpo.com/WomenandHorsesHome.html <http://womenandhorsesexpo.com/WomenandHorsesHome.html>  
Oct. 30-Nov 1                         CHA International Conference, Lexington KY http://www.cha-ahse.org/ <http://www.cha-ahse.org/>  
 ###

Julie Goodnight/Heidi Nyland Present Brain Gym and Horseback Riding Demos at Ohio=?ISO-8859-1?B?uQ==?=s Equine Affaire

FOR IMMEDIATE RELEASE
 
Julie Goodnight/Heidi Nyland Present Brain Gym and Horseback Riding Demos at Ohio’s Equine Affaire
 
Contact:
Goodnight Training Stables, Inc.
PO Box 397, Poncha Springs, CO 81242
(719) 530-0531
press@juliegoodnight.com <mailto:press@juliegoodnight.com>
Photos available at: http://juliegoodnight.com/newsroom.html
 
PONCHA SPRINGS, Colo. March 15, 2008—Internationally renowned horse trainer and RFD-TV star Julie Goodnight (of Poncha Springs, Colorado) presents daily seminars at the Ohio Equine Affaire April 10-13; this year, she’ll add new topics to her presentation list—presenting Brain Gym (http://www.braingym.org) techniques with co-speaker and licensed Brain Gym Instructor Heidi Nyland (originally of Columbus, Ohio).
 
The new seminars include “Reflexes and Riding—Mastering Your Mental Control, Coordination and Performance” and “Controlling Your Fear—Exercises to Balance Your Brain and Coordinate Your Body.” Both new presentations will be held on Saturday, April 12, 2008. The seminars center around the idea that developmental reflexes—those that all humans move through in early years—can resurface in fear and stressful situations, causing riders to tense their bodies and move in unplanned ways when on a horse. Through relaxation exercises and proper horsemanship training, riders learn to cue their horses in precise ways—without interruption reflexes’ immobilizing or tense postures. What does that really mean? If you see a rider pull her knees up and pull back on the reins, she may not know she’s making those moves. The movements are linked to reflexes that tell our bodies to tense specific muscles during stress and fear. For accomplished riders who want to ride at an even higher level, Goodnight and Nyland will explain how crossing your body’s midline and clearly defining your goals will help you on your path to success. Visit http://www.braingym.org, http://www.wholepicture.org and http://juliegoodnight.com for more information.
Ohio Presentation Schedule:

Thursday April 10, 2008, 1:30-3:00 p.m.: Balance & Rhythm in the Saddle
Thursday April 10, 2008, 5:30-7:00 p.m.: Communication & Control from the Saddle
Friday April 11, 2008, 2:30-4:00 p.m.: Canter Departures & Lead Problems
Saturday April 12, 2008, 12:00 p.m. in the Fairgrounds Celeste Center: Controlling Your Fear - Exercises to Balance Your Brain & Coordinate Your Body
Saturday April 12, 2008, 3:00 p.m. in the Fairgrounds Buckeye Building: Reflexes & Riding: Mastering our Mental Control, Coordination & Performance
Sunday April 13, 2008, 1:30-3:00 p.m.: Bending & Collection
For a complete list of presenters and a current schedule, visit http://www.equineaffaire.com  

About Goodnight:
You know Julie Goodnight as The Horse Master on her new RFD-TV television show. Through her varied background—riding and training horses in dressage, jumping, racing, reining, colt-starting, and versatility ranch work, and wilderness riding—Julie has discovered the underlying principles important to any type of riding. She communicates clearly with horses and riders in any discipline and at any level. Julie travels coast-to-coast—and beyond—throughout much of the year to help horses and riders at horse expos, conferences, clinics, and while filming for her television “makeover” show. Julie has been featured in the top equestrian publications, including Western Horseman, Horse & Rider, Equus, Perfect Horse and America’s Horse. Her syndicated columns appear in over 15 regional publications throughout North America. Her interactive websites, http://juliegoodnight.com and http://horsemaster.tv reach an even wider audience. Julie is also the International Spokesperson for the Certified Horsemanship Association—known as CHA. She resides near Salida, Colorado, at her private horse ranch with her husband, Rich Moorhead, the CEO of Monarch Ski and Snowboard Area.

About Nyland:
Nyland started riding Ponies of the Americas at age 5. In college, she was president and later assistant coach of the Ohio Wesleyan University Equestrian Team. Keeping active as a rider and riding instructor, Nyland became a licensed Brain Gym® instructor—an international program based on whole brain and active learning, http://www.braingym.org. At the same time she began her equine journalism, marketing and photography career (she’s an author of the Western Horseman Legends series and has stories and photographs published in Western Horseman, Horse & Rider, The Trail Rider, Equine Veterinary Management, America’s Horse, and American Cowboy through her Whole Picture business, http://www.wholepicture.org) Nyland started using Brain Gym’s simple movements to help her 4-H horseback riding students relax and achieve their goals in the saddle. Nyland is now an instructor with the North American Riding for the Handicapped Association (NARHA®). She also works with well-respected trainer Julie Goodnight, acting as her marketing director and producer for the RFD-TV Horse Master show. Nyland is excited to share news with fellow riding instructors and horse owners—taking every opportunity to teach how solid horsemanship training and Brain Gym techniques can help any rider achieve any horsemanship goal.

Julie Goodnight’s 2008 Spring/Summer Calendar
April 10-13, 2008                   Equine Affaire, Columbus OH www.equineaffaire.com <http://www.equineaffaire.com>
April 25-27, 2008                   Minnesota Horse Fair, St. Paul MN www.mnhorseexpo.org <http://www.mnhorseexpo.org>
May 3-4, 2008                                    Horsemanship Clinic, Richmond MA
May 17-18, 2008                    Horsemanship Clinic, Cool CA
May 30-June 1                        Rocky Mountain Horse Expo, Vail CO http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php <http://rockymountainhorseexpo.com/Vail-Eagle%20Valley/index.php>
June 7-8, 2008                                    Horsemanship Clinic, Vancouver WA
June 10-12, 2008                    Horse Master filming at Julie’s home ranch. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
June 28-29, 2008                    Horsemanship Clinic, Colorado Springs CO
July 11-13, 2008                     Equine Extravaganza, Raleigh NC http://equineextravaganza.com/ <http://equineextravaganza.com/>
September 2-4                         Horse Master filming at Martha’s Vineyard. Applications still accepted http://www.horsemaster.tv/images/HMapplicationpacket.doc
September 19-21                     Southwest Horse Expo, Ignacio CO http://rockymountainhorseexpo.com/Southwest/index.php <http://rockymountainhorseexpo.com/Southwest/index.php>
October 24-26                         Women & Horses Expo, Sedalia MO http://womenandhorsesexpo.com/WomenandHorsesHome.html <http://womenandhorsesexpo.com/WomenandHorsesHome.html>
Oct. 30-Nov 1                         CHA International Conference, Lexington KY http://www.cha-ahse.org/ <http://www.cha-ahse.org/>
 ###