October 23, 2009
For more information, contact: Chris Brune
49 Spinnaker Circle Dr., So. Daytona, FL 32119
(386) 760-7743 Fax: (386) 760-7728
Email: AHorsePubs@aol.com
www.americanhorsepubs.org <http://www.americanhorsepubs.org/>
Equine Industry Survey Launched by American Horse Publications
The American Horse Publications (AHP) is conducting an Equine Industry Survey to gauge participation trends in the U.S. equine industry. In addition, the survey seeks to gather information regarding the most important issues facing the industry.
Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP. Dr. Stowe is an assistant professor of Agricultural Economics at the University of Kentucky.
The survey is sponsored by Intervet/Schering-Plough Animal Health and Pfizer Animal Health.
Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own, manage, or lease at least one horse and live in the United States.
The survey closes January 15, 2010.
This study is anonymous; this means that no one, not even members of the research team, will be able to associate information you give with responses. When the survey results are tallied, only aggregated results will be presented.
“The AHP’s member publications, Web sites, and newsletters reach nearly 3 million people involved in the horse industry in the United States and around the world,” said Kimberly S. Brown, current AHP president. It was Brown who proposed the survey, which was backed unanimously by the AHP board.
“We have been through a rough year, and there are many stories out there of unwanted horses and the decline of the horse industry,” noted Brown. “But I think the real story is the wanted horses and their owners who are still strong despite the economic downturn.
“We think this is a great opportunity for us to use our collective resources and reach into the horse industry to get answers about how we are doing today, how we think we’ll be doing in the near future, and what we are concerned about in our industry.
“Let’s get 100,000 or more horse owners to participate in this survey!” said Brown. “We have a wonderful chance to come together to gather information that can benefit us all, so spread the word!”
“I especially want to thank Intervet/Schering-Plough Animal Health and Pfizer Animal Health for sponsoring this survey,” said Brown. “Both of these companies—and the people behind the companies—are supporters of the horse industry because of their love of the horse, not just because it’s their business. And I want to thank Dr. Stowe for being willing to contribute her time and expertise to ensure we have a legitimate survey with accurate statistical analysis.”
To take the survey just click on https://www.surveymonkey.com/s.aspx?sm=bIUU08nvuI_2fLQ1Q0_2fdEyOQ_3d_3d <https://www.surveymonkey.com/s.aspx?sm=bIUU08nvuI_2fLQ1Q0_2fdEyOQ_3d_3d> .
Feel free to pass this link around to every horse-owning group and individual.
AHP is a non-profit association that promotes better understanding and communications within the equine publishing industry; members include equine-related publications, Web sites, professionals, students, organizations, and businesses.
The AHP Newsgroup is a benefit of membership and provides members with press releases and newsworthy items. On approval, submissions are sent from the AHP administrative office to the AHP-LIST of AHP member e-mail addresses. Submissions must contain information about an AHP member. Messages should be sent as text only in an e-mail message to ahorsepubs@aol.com <mailto:ahorsepubs@aol.com> . Attached files, such as PDF and images, will not be used. Messages may contain links, but please use the www or http:// that precedes the URL address. Images, logos or attached files will not be included or distributed. Members are urged to include contact information on image availability. Members are limited to two press releases per month. These news releases are also listed online at www.americanhorsepubs.org <http://www.americanhorsepubs.org/> under AHP Newsgroup for easy reference.
