Riders4Helmets Announces International Helmet Awareness Day 2013
Global Network of Equestrian Retailers to Provide Education and Helmet Discounts
FOR IMMEDIATE RELEASE
Lexington, KY (May 27th)- Riders4Helmets.com has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2013 on Saturday June 22nd. Building on the success of International Helmet Awareness Day 2012, participating retailers all over the world will be offering discounts on helmets to equestrians on this day. "We are absolutely delighted at the growth of the event since it was first held as a US based National event in 2010," said Lyndsey White, Riders4Helmets. "To be in our third year of hosting and organizing the event on an International level is truly a testament to the support of the helmet manufacturers, retailers and equestrians around the globe who continue to realize the importance of ongoing safety education. Carmen ter Rahe has joined the riders4helmets team this year to assist with growing International Helmet Awareness Day even further as our Ambassador in Australia."
The riders4helmets campaign was founded in 2010 as a direct result of Olympian Courtney King-Dye's accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet. "In 2012, International Helmet Awareness Day received support from 10 helmet manufacturers and 600 retailers in 4 countries," said King-Dye. "Whether you are a helmet manufacturer, retailer or equestrian, I hope that you will lend your full support to this important event in 2013."
International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount, more importantly it is an opportunity for equestrians to be educated. "Riders4Helmets will therefore be live streaming “Get Educated” webinars via Riders4Helmets.com on Saturday June 22nd, in which equestrians will be able to ask a variety of experts real-time” questions. The webinars will feature experts in fields such as: Traumatic Brain Injury and Concussion; Psychology (why equestrians choose not to wear a helmet); Neuro Physiotherapy; Helmet Manufacturers; Traumatic Brain Injury Survivors; Leading Equestrians (including Olympians); and, Helmet Testing Agencies. Riders4Helmets will announce the confirmed line-up of participants at Riders4Helmets.com prior to June 22nd. The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores on June 22nd.
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident, and is still undergoing rehabilitation.
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