PRESS RELEASE
For Immediate Release
High Res Images Downloadable Here: http://ow.ly/nA60I
CONTACT
Karisa Macias
(858) 587-7751
Troxel Redesigns Best-Selling Western Helmet
San Diego, CA – Aug 12, 2013 – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, announced today the launch of their redesigned low profile Sierra western helmet, the result of years spent on research and development efforts based on customer feedback.
The Sierra helmet has been completely redesigned with an entirely new low profile, but will be instantly familiar to the hundreds of thousands of Sierra helmet owners around the world. Engineered for riding extremes, the Sierra’s new riveted Cordura® and leather covering not only looks good, but also withstands the toughest terrain on the trail.
“We couldn’t be more pleased with the redesigned low profile Sierra,” said Shay Timms, CEO of Troxel. “To create it, we brought together a team with a broad range of expertise from design to engineering. With what we’ve been able to achieve together, we see the Sierra continuing to thrive as our best-selling western helmet.”
The Sierra’s excellent ventilation, self-adjusting CinchFit™ Pro and mesh covered vents have made it the trail rider’s number one helmet choice.
To celebrate the new look, Troxel has teamed up with product ambassador Julie Goodnight, Jeffers Pet and Westgate River Ranch for an enter-to-win “Sierra Sweepstakes,” running August 15 – September 15 on Troxel’s Facebook page: (https://www.facebook.com/TroxelHelmets).
“The Sierra style has long been my favorite helmet because of its unique Western style,” said Horse Master Julie Goodnight. “I'm so excited it is now available in a low profile shape--the same great aesthetics in an updated profile. Plus, the new fit system is such a great addition. It's cushioned and comfortable! I strongly believe in the importance of wearing a helmet while riding and it's great to be stylish too!”
Available in black, tan and an updated modern brown, the redesigned Sierra will be available in September 2013 from select retailers and catalogs at an MSRP of $119.95.
To view the new low profile Sierra, please visit http://www.troxelhelmets.com. High resolution lifestyle and product images are available at http://www.troxelhelmets.com/media.
About Troxel
Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.
Contact:
Karisa Macias
858.587.7751
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