PRESS RELEASE
For Immediate Release
CONTACT
Karisa Dern
(858) 587-7751
kdern@Troxelhelmets.com
PHOTO IMAGES AVAILABLE
Troxel Introduces New Design for #1 Trail Helmet
San Diego, CA – April 6, 2010 – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is proud to introduce a new fashionable graphic to the Dakota, the most highly ventilated and durable trail riding helmet available today.
The new Traildust graphic updates Troxel’s popular trail riding helmet with a stylish, vintage design on a sandstone-colored shell.
“We are excited to evolve our popular Dakota helmet and offer the best in fashion and function for the western and trail rider,” said Troxel’s Vice President of Marketing, Dustin Touchton.
The original Dakota helmet was the first certified helmet for the trail & western rider. Since its launch, the popular Dakota has been noted for its superior performance, functionality and uniquely western touches like small silver conchos and leather accents.
Available in sizes Small, Medium & Large, the Dakota is designed specifically for the demands of a trail rider. The Dakota is equipped with seven mesh-covered vents, a removable/washable headliner and an extended Soft-Tip™ visor.
The Dakota Traildust is available now from select retailers at an MSRP of $82.95. The Dakota is also available in an array of trail colors including: Sandstone, Grizzly Brown, and Black. The Dakota is part of Troxel's line of Western helmets, including the Sierra ($119.95), Cheyenne ($149.95) and all-new Cheyenne Rowdy ($169.95).
Product shots and lifestyle photos available at: http://www.troxelhelmets.com/media
About Troxel
Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.
Contact:
Karisa Dern
858.587.7751
kdern@Troxelhelmets.com
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