PRESS RELEASE
For Immediate Release
Innovation Continues at Troxel With Revolutionary New Western Riding Helmet
Latest Addition To Western Line Offers New Hat Sizing and Headliner Technology
San Diego, CA – May 12, 2010 – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, has introduced the Cheyenne Rowdy, a new helmet for Western riders looking for the latest in comfort and performance.
The Cheyenne Rowdy (http://www.troxelhelmets.com/rowdy <http://www.troxelhelmets.com/rowdy> ) offers the best materials dynamically integrated for superior comfort, temperature control, and stability. Trimmed in premium-grade boot leather on the outside and soft, moisture-wicking Dri-Lex® lining on the inside for maximum cooling effect, the Cheyenne Rowdy takes luxury and rugged elegance to a new level.
The Cheyenne Rowdy is the first Western helmet to integrate a full range of custom hat sizing to achieve a truly personal fit. This new style fits the widest range of head sizes to accommodate the sizing needs of male and female riders. The Cheyenne Rowdy’s hat sizing also eliminates fit system pressure points and ponytail interferences.
“Our goal was to give riders a reason to take the longer trail with a perfect mix of performance, style and comfort,” said Shay Timms, CEO of Troxel.
Special features:
· Butterfly™ Crown Padding for increased helmet comfort
· Moisture-Wicking Dri-Lex® Headliner with Air-Channel™ Technology for maximum cooling effect
· Rugged Premium Boot Leather Finish for a truly western look
· Hat Sizes 6 5/8 through 7 3/4 to achieve a custom fit
The Cheyenne Rowdy is available now from select retailers at an MSRP of $169.95 in Rowdy Brown and Rowdy Black. The Cheyenne Rowdy joins Troxel's line of Western helmets, including the Sierra ($119.95), Cheyenne ($149.95) and Dakota ($82.95).
Product shots and lifestyle photos available at: http://www.troxelhelmets.com/media
About Troxel
Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.
Contact:
Karisa Dern
858.587.7751
kdern@troxelhelmets.com <mailto:kdern@troxelhelmets.com>
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